One of the main issues for any real estate business is getting the word out about the properties that you have available and the services that you offer. The internet has changed the real estate world dramatically. Most people will search online now for property details rather than visit individual estate agents’ offices, but there are still a few that will go into the offices.
For this reason, estate agents’ windows and offices still have posters of all the properties that they have on their books at that time. The right posters will have a good impact on potential purchasers and some thought should go into designing them. They should feature good quality images of the properties showing all of their best points to catch the eye of potential buyers.
Office decor
However, posters of new properties are not the only aspect to the estate agent’s office decor. Finding prints of interesting buildings can add a warm touch to any office environment and posters can be easily changed when you want to update the color scheme.
It is also important to provide chairs for potential buyers, first in a waiting area while customers are waiting to speak with an agent and then around the agent’s desks. These need to be good quality and comfortable – remember that customers might be with your agents for some time while they discuss their requirements or make arrangements to put in an offer on a property.
Most estate agents, as they put details of properties in their windows, have large plate glass windows. This can make the office very warm in the summer, so make sure you have some kind of air conditioning or the ability to open smaller windows to help to maintain a cool and steady temperature in the office. It is a good idea to make sure that customers are not expected to sit too close to the windows when it is hot.
Finding new customers is a difficult issue for estate agents. For this reason it is important to be competitive in pricing. Agents that charge a high fee will find that customers expect a lot of return for that fee. Staying competitive on price with other agents in the area will ensure that there is a steady stream of customers coming through the door. It will also help to be able to demonstrate that you regularly sell properties quickly.
